Short form video that sells out your events before you send a single email.
We turn your events, your venue and your programming into scroll-stopping video that drives ticket sales, class bookings and waiting lists. Without relying on your existing audience alone.
The problem
Why most events leave half the audience empty until the last week.
Relying on existing mailing lists and social followers
Your list and your followers already know you. Short form video reaches the people who have never heard of you but would love what you do.
Events that sell out in the last 48 hours and stress out everyone involved
Last-minute selling is stressful and expensive. Content built early creates demand early. You sell out weeks before the event, not the night before.
Generic event promotion that looks like everyone else's
A poster with a date and a lineup is the minimum. Video that makes someone feel the energy of the room, the quality of the experience, the thing they will miss if they do not go - that is what sells tickets.
Strong flagship events but weak secondary programming
Your big event sells itself. Your regular classes, workshops and smaller events do not. They need their own content strategy.
What you get
What changes when events content is built to sell, not just announce.
Early sales that make your life easier
We build demand before the event. People book weeks in advance because the content creates urgency and desire, not because you emailed them the week before.
Result: Sold-out events. Waiting lists for the next one.
Reach beyond your existing audience
Short form video puts your events in front of people who are not following you yet. We build content that reaches new audiences in your area who are exactly the right people for what you do.
Result: New ticket buyers who become repeat attendees.
The room feels unmissable before it starts
FOMO is the most powerful force in events marketing. We build content that makes the event feel like the thing happening in your city this month, not just another date in a calendar.
Result: Higher demand. Stronger pre-sale. Less last-minute panic.
A content system for all your events, not just the big ones
We build content for your whole programme. Regular classes get the same attention as flagship events. Every event has a pipeline. Nothing relies on luck or last-minute posting.
Result: Consistent attendance across your full programme.
What we build
What we build for events, venues and classes.
Countdown and anticipation content building demand before the event
Highlight content from previous events that sells the next one
Lineup and programming reveals with booking CTAs
Venue and atmosphere content that makes people want to be in the room
Class and workshop previews targeting specific audiences
Limited availability and last tickets content with urgency hooks
Recent work
Reels we have shipped for businesses like yours.
How it works
How it works.
Send us your event dates, your venue photos, your highlights from previous events and your intake form. We handle everything from there.
See the full processFAQ
Questions from event organisers and venue managers.
How far in advance should we start the content before an event?
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Ideally four to six weeks before. The first content builds awareness. The final two weeks build urgency. We build the content calendar as part of the process.
Can this work for recurring weekly classes as well as one-off events?
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Yes. Recurring classes need their own content system. We build that separately from one-off event campaigns. Both are included in your retainer.
What if we do not have good photos or video from previous events?
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We build from what you have. If you have atmosphere photos, a venue, and a lineup, we can build compelling content. Previous event footage is a bonus, not a requirement.
Ready to sell out your next event?
Book a free 15-minute audit call. We will show you what we would build for your programme and how far in advance we would start.