Short form video that makes you the expert people find before they search for anyone else.
Question and answer video, interview-format content and educational series built for solicitors, accountants, consultants and professional services businesses. Authority content that drives enquiries without a studio, a camera crew or you on camera if you prefer.
The problem
Why most professional services businesses are invisible on short form video.
Believing short form video is not for professional services
TikTok and Instagram are where your clients are researching professionals before they make contact. If you are not there, someone else is.
Expensive thought leadership content that gets no traction
White papers. Blog posts. LinkedIn articles. Evergreen content that nobody finds because it is not on the platforms where people are actively searching.
Being recommended but not being found directly
Your clients recommend you. But when someone searches for a solicitor, accountant or consultant in your area on TikTok, you are not there.
No time to create consistent educational content
You are billing hours, not creating content. You need a system that builds your authority without requiring your time every week.
What you get
What changes when professional services content is built to build authority and drive enquiries.
Authority that generates enquiries from people who have never met you
Q&A and educational video positions you as the expert before someone makes contact. By the time they enquire, they are already convinced you are the right person.
Result: Higher quality enquiries from better-matched clients.
Found on the platforms where people research professionals
Short form video makes you discoverable on TikTok, Instagram and YouTube at the moment when someone is researching their options. That is before they visit comparison sites.
Result: First-mover visibility in your professional category and location.
No filming day required
We build Q&A and interview-format content using the Reel Spokesperson option - a professional branded presenter carrying your expertise, your voice and your positioning without requiring you on camera unless you want to be.
Result: Consistent professional content without time away from client work.
Content that answers the questions your clients actually ask
We research the questions your target clients are searching for and build content that answers them directly. That is answer engine optimisation: being the source that AI search and Google feature snippets pull from.
Result: Visibility in AI search, Google featured snippets and voice search.
What we build
What we build for professional services businesses.
Q&A format videos answering the most common client questions
Myth-busting content about your practice area that builds trust
Process explainers that reduce enquiry anxiety and pre-qualify leads
Interview-format thought leadership content
Case study and outcome content (within regulatory guidelines)
Service explainers targeting specific client types and situations
Recent work
Reels we have shipped for businesses like yours.
How it works
How it works.
Send us your most common client questions, your service details, your website and your intake form. We handle scripting, production and delivery.
See the full processFAQ
Questions from professional services businesses.
Is short form video appropriate for a professional services firm?
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Yes. Your clients are on TikTok and Instagram. They research professionals there before they make contact. If you are not visible, a competitor is.
Can we create content without appearing on camera ourselves?
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Yes. The Reel Spokesperson option provides a professional branded presenter who carries your expertise on screen. You provide the knowledge. We handle the production.
How do we ensure the content reflects our professional standards?
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Every video goes through a human review before delivery. We build within your regulatory guidelines and professional standards. Nothing goes live without your approval.
Can this work for a regulated profession with advertising restrictions?
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Yes. We understand that solicitors, financial advisers and medical professionals operate within specific advertising guidelines. We build within those guidelines from the start.
Ready to become the expert people find first?
Book a free 15-minute audit call. We will show you what authority content looks like for your professional services business.